To introduce Cheetos Flamin’ Hot Sweet Carolina Reaper, the most dramatic flavor in existence, we created a TikTok campaign inviting people to share their best over-the-top taste reaction. Chester Cheetah would then rate their acting performance on a scale of 1-10 (along with some snarky commentary). The campaign resulted in over 9 billion impressions on TikTok alone and sold out in Walmart stores across the country.