Lay’s consumer's number one complaint?
“How come other countries get all the cool flavors?” 

So we decided to bring three unique flavors from Greece, India, and South Korea to the US for a limited time. We worked with international artist Helen Lee to create an immersive illustrated world for each flavor and take our viewers around the globe. Not only could their taste buds now travel to a new country, they could also win a vacation to visit the place where the flavor originates.

Now the only thing Lay’s consumers have to complain about is too much air in their chip bags.