66 years after the iconic Rice-A-Roni brand was born, the world was finally introduced to a new San Francisco Treat; Mac-A-Roni. An ooey gooey, extra cheesy, mouthwatering boxed mac and cheese destined to overthrow that other blue boxed brand that starts with K and rhymes with ‘shaft’.

In fact, Mac-A-Roni is so deliciously cheesy that it can’t be out cheesed. Not even by a romanic reconciliation in the rain or a hyper-matching family portrait session. Mac-A-Roni isn’t just cheesy. It’s cheesy good.