We called on the nation’s best detectives to try and crack the case of OREO’s Mystery Flavor. I designed a website shrouded in mystery (and fog) where you could review clues and submit your flavor guess. When users discovered Mystery Mode by clicking the OREO cookie logo, they enabled the hidden flashlight feature and could explore the concealed corkboard of clues. These additional clues included everything from maps, to receipts, to newspaper clippings, to a business card from a baker named Chris Saunt (Chrissy Teigen was a particularly big fan of Chris’ work). 

Oh and in case you were wondering, the mystery flavor was churro.