UPS Holiday
UPS’ first-ever holiday themed Express Box design.
In over 116 years of business, UPS had never featured holiday artwork on their iconic Express Box packaging. For their first foray into holiday, I concepted and illustrated this artwork titled Festival of Lights— Inspired by the global celebrations that occur around the world. To introduce the box, we created a video debuting the new artwork in a magical paper-craft world. I created the storyline and sketches for holiday train cars inspired by the Express Box illustration. We then worked with a papercraft artist to hand-make all the miniature elements, and a stop motion animator to bring it all to life practically.