Small business owners viewed UPS as a reliable brand— But not a modern or innovative one. We set out to change that by likening the small business owner to a professional athlete, showing them that with their passion and UPS’ know-how they could conquer the market.

This omni-channel campaign included over 400 pieces of OLV, targeted social, and display and streaming audio, all reminding small business owners to be bold, be brave, and Be Unstoppable.